ADVERTISING – Various Brands
smart
billboards
For a billboard campaign, I had to use pictures already existing (from BBDO Berlin) to come up with a new visual identity expressing the idea of freedom when riding with a smart in the city.
Concept Kaleidoscope: I combined different shapes and elements from the pictures at disposal to create a new vision that metaphorically expresses all the new possibilities smart offers to discover the city with a new angle.
In charge of art direction and conception. Wirz/BBDO - Zürich, Switzerland.
Concept Kaleidoscope: I combined different shapes and elements from the pictures at disposal to create a new vision that metaphorically expresses all the new possibilities smart offers to discover the city with a new angle.
In charge of art direction and conception. Wirz/BBDO - Zürich, Switzerland.
Migros
TV COMMERCIALS
Situation The supermarket’s brand Migros continuously creates new flavors for its famous snacks. For each new varieties’ launch, the brand presents 2 of them and invites people to fight for their favorite. TVC 3 short TVC showing two Migros coworkers showing off about their favorite flavor and trying to prove theirs is the best.
In charge of art direction and conception. WIRZ (BBDO) - Zürich, Switzerland.
In charge of art direction and conception. WIRZ (BBDO) - Zürich, Switzerland.
SPOT 1
SPOT 2
SPOT 3
Zalando
Digital shopping race
Goal: Communicate the new strategy of Zalando as an online shop specialising in Fashion and trends.
Insight: When Fashion is limited, people want to have it. The danger is then smaller to see someone with the same outfit in the streets.
The idea: a digital shopping race to get very unique pieces! Interactive billboards let you shop a limited collection for men and women, presented by models interacting with the passers-by. While you buy the clothes thanks to a QR-code, the pieces disappear from the billboard, leaving the model with «Sold Out» boards instead.
Concept presented with Serranetga - Zürich, Switzerland..
Insight: When Fashion is limited, people want to have it. The danger is then smaller to see someone with the same outfit in the streets.
The idea: a digital shopping race to get very unique pieces! Interactive billboards let you shop a limited collection for men and women, presented by models interacting with the passers-by. While you buy the clothes thanks to a QR-code, the pieces disappear from the billboard, leaving the model with «Sold Out» boards instead.
Concept presented with Serranetga - Zürich, Switzerland..
Leodan
BILLBOARDS
The new Swiss hybrid private bank Leodan wanted to distinguish itself from the other investment banking competitors by its easy personalization and breaking the codes of this cold and serious world.
To present the originality of the bank and show its ability to understand its clients, we created a personality test determining the kind of investor future customers are, but as animal totems. We correlated human and animal behaviors to determine the different types of investors existing, and we defined a style fitting the different types.
Finally, we collaborated with the artist Yago Partal to create the perfect illustration for each personality. I was in charge of the conception of the different types and styles, and of the art direction of the illustrations. I created these posters to present the different identities.
In charge of art direction and conception. Serranetga agency - Zürich, Switzerland.
To present the originality of the bank and show its ability to understand its clients, we created a personality test determining the kind of investor future customers are, but as animal totems. We correlated human and animal behaviors to determine the different types of investors existing, and we defined a style fitting the different types.
Finally, we collaborated with the artist Yago Partal to create the perfect illustration for each personality. I was in charge of the conception of the different types and styles, and of the art direction of the illustrations. I created these posters to present the different identities.
In charge of art direction and conception. Serranetga agency - Zürich, Switzerland.
Smart
Billboards
For a billboard campaign, I had to use pictures already existing (from BBDO Berlin) to come up with a new visual identity expressing the idea of freedom when riding with a smart in the city.
Concept "Playful Ride": Play with the colors of the different smarts and the identity of the brand to create playful and dynamic movements expressing freedom and the joy of riding.
In charge of art direction and conception. Wirz/BBDO - Zürich, Switzerland.
Concept "Playful Ride": Play with the colors of the different smarts and the identity of the brand to create playful and dynamic movements expressing freedom and the joy of riding.
In charge of art direction and conception. Wirz/BBDO - Zürich, Switzerland.
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