Noélie Martin - Web design

Le Paradoxe

Web design / Branding identity

Creation of a complete identity for the website of my online shop Le Paradoxe where I sell funny and cute illustrations and goodies, as well as my brand new book. The topics and my target group being more focused on young women, I decided to choose feminine and bright colors. The website contains a homepage showcasing my book, a page presenting my products, an about and contact sections and I also set a newsletter design.
Design from scratch with Squarespace, 2021.

Die Mobiliar

design of an Online calculator and homepage

Die Mobiliar wanted to provide its customers the possibility to calculate their retirement plan. The idea was to create a playful and simple responsive design that allows you to customize your information easily. I designed a flabby sphere that would react to all the given pieces of information and move along with the mouse. When the plan is about to be calculated, the sphere divides itself to show the results. The colors were taken from Die Mobiliar identity, but mixed in gradient to give a smooth and young style to the calculator. The homepage created for the occasion presented a mini commercial film about retirement and was followed by explanations and the calculator. A little animation was made by an animator to present my concept to the client.
Made with Adobe Suite at Wirz agency, 2017.

ARTITS Against Breast Cancer

Wedesign / Branding

Creation of a website for the association ARTITS that I co-founded in order to present our project, showcase the paintings we collected and advertise our exhibition. The identity was initially created with the logo and the Instagram profile (see branding) and I had to create a simple and welcoming website where we could communicate more info to future participants and buyers, but also to potential sponsors and cancer foundations. I chose colors that express femininity and power and left a lot of white space in order to focus on the paintings and content.
Design made with Adobe Portfolio platform, 2021.

Pumptracks

new web design identity

Design of a new website for Pumptracks in order to present the concept, to showcase the tracks, and to explain how it's made. The design was based on the concepts of nature and movement and used strong shapes to express the idea of jumps and agility.
Made with Adobe Suite at JWT/Fabrikant, 2014.

Mazda

UI/UX DESIGN for the website of a 360 social media campaign

"Voilà ma Suisse" was a big social media campaign I worked on and where I was in charge of UI and UX design. The concept of the campaign was to create the largest test drive ever made by inviting people to show their own Switzerland with a personal story at the wheel of a Mazda Streetview car, specially designed for the campaign. The website was very important as it was the container of every story. It contained a presentation of the campaign, the cars and the test drive booking, the sign-up and profile section, the video content of every test drive made, the stories, the google map locations, etc...
Made with Adobe Suite at JWT/Fabrikant, 2013.

Mercedes

Web design microsite

Creation of a microsite for a Christmas wishes digital campaign for Mercedes employees and customers. The idea was to be able to send digital wishes from the GPS of a Mercedes cockpit. The receiver would receive a personalized video with a GPS wish message while enjoying a magical wintery ride (animation made by Walking Frames). The microsite invited the person to choose the cockpit of their choice, and enter the contact information as well as the name of the "wish-receiver". I co-created the concept and made the design according to our idea, taking care of making a simple user experience and an elegant winter mood.
Design made with Sketch at Wirz/BBDO, 2026.